AIR WICK // NATIONAL PARK EXPERIENCE

Responsibilities // Concept, Copywriting
Associate Creative Directors: Laurie Pachence / Brent Wollack
Art Director: Vanessa Maganza
Designers: Michael MitzmanRichelle Jones

Air Wick partnered with the National Park Foundation to create a truly unique line of fragrances.

IDEA:
Create an entertaining interactive journey through our nation's most majestic parks to bring to life the fragrances they inspired. Who can resist nature at its best? I can't. Wait, can you?

Mobile Experience

Facebook Application

Airwick fans are a passionate bunch and they absolutely love the National Park Collection, so we invited them to discover which National Park best captured their inner essence.

Social Content