AIR WICK // NATIONAL PARK EXPERIENCE
Responsibilities // Concept, Copywriting
Associate Creative Directors: Laurie Pachence / Brent Wollack
Art Director: Vanessa Maganza
Designers: Michael Mitzman, Richelle Jones
Air Wick partnered with the National Park Foundation to create a truly unique line of fragrances.
Create an entertaining interactive journey through our nation's most majestic parks to bring to life the fragrances they inspired. Who can resist nature at its best? I can't. Wait, can you?
Airwick fans are a passionate bunch and they absolutely love the National Park Collection, so we invited them to discover which National Park best captured their inner essence.