IMPERIAL SUGAR // BAKE IT FORWARD
Responsibilities // Concept, Copywriting
Associated Creative Director: Greg Giles
Associated Creative Director/Art Director: Karl Heim
Nobody really things twice about what sugar they use so we were tasked to give people a reason to give a shit about their choice of sugar.
Give people the chance to make a difference in the world by doing what they love - baking and making people smile in the process.
All it took was a few minutes to bake a batch of cookies, brownies, etc. and then sending them on their way. Then they watched online as their Bake It Forward tin continued its journey, spreading confection and affection all over the world.