AMERICAN EXPRESS  // teamed up

Responsibilities // Concept, Copywriting
SVP/Group Creative Director: Doris Chung
Art Director: Dahee Song
Director: Ryan Stober

How do you transform a traditionally exclusive (and long) Q&A between two legends on stage into engaging social content that invites the whole world to enjoy and share? 

IDEA:
Create a series of snackable videos showcasing the very best moments of the Q&A, framed just right to make it feel as if you were there. Respect your NBA elders and have a look.

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