AMERICAN EXPRESS  // TWO DAY

Responsibilities // Concept, Copywriting
SVP/Group Creative Director: Doris Chung
VP/Creative Directors: Madeline MalachowskiZoe Bell
Art Directors: Dahee Song, Melanie Cleary

American Express wanted us to promote their biggest offer ever...and things got weird.

IDEA:
Since Card Members could earn 2X rewards when they shopped small, every day could be Two Day. And what better way to spread the word than on social where every fun holiday is celebrated.

TWODAY was Halloween and it was a little scary.

TWODAY was National Mutt Day and it was really cute.

TWODAY was National Cappuccino Day it was very satisfying. 

TWODAY was National Donut Day and it was delicious.